12IA
June 2022
branding
art direction
social media
During a month long internship @ Agence Bloom in June 2022, I had the opportunity to work on 12IA.
Working with them has allowed me to go for a darker theme and palette when coming up with their brand strategy.
A unisex and ethical brand, based in Bordeaux.
Their style is edgy and unapologetically raw.
Below is what we came up with to elevate 12IA.
A blend of edgy and dark vibes paired with a modern feel.
FASHION IS AN ART WHERE WE’RE FREE TO EXPERIMENT AND MAKE MISTAKES - HERE LIES IT’S BEAUTY.
gift in a bag
In order to show love and appreciation for customers, a unique postcard is added in the packages sent.
Here it reads one of Oscar Wilde’s quote: “Loving yourself is the beginning of a lifelong love story”
We went for something pretty straighforward while still keeping 12IA’s edge.
